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Unstructured Data: Mining the Gold

InteractionMetrics

Unstructured data presents a goldmine of information, but mining that gold is no easy taskā€”it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information.

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Transforming the Customer Experience with Big Data

CX Journey

Analysis takes many forms because there will be many different types of data to make sense of. You''ll need a way to crosstab, predict, identify key drivers, and prioritize improvements with survey data; mine and analyze your unstructured data; and track, review, and prioritize social media inputs and influencers.