article thumbnail

Unstructured Data: Mining the Gold

InteractionMetrics

Unstructured data presents a goldmine of information, but mining that gold is no easy taskā€”it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information.

article thumbnail

Transforming the Customer Experience with Big Data

CX Journey

You''ll need a way to crosstab, predict, identify key drivers, and prioritize improvements with survey data; mine and analyze your unstructured data; and track, review, and prioritize social media inputs and influencers. And you''ll need to conduct a root cause analysis to understand the why behind it all.