CX Accelerator

FEBRUARY 12, 2018

To be able to know and understand what customers want, companies must listen to their customers. That’s why companies are implementing some type of voice of the customer (VoC) program. Also, there are reports that between 80-85% of information a business uses is in unstructured form. Why Is VoC Important?

Voice of the Customer 140

Voice of the Customer VOC Close the Loop Unstructured Data 140

PeopleMetrics

JULY 31, 2018

No matter how you are listening to customers (solicited, unsolicited, verified, observed), the data you will ultimately collect will be one of two types: structured or unstructured. Structured Feedback. Unstructured Feedback. And these unstructured comments are not just for solicited, transactional surveys.

Text Analytics 79

Text Analytics VOC Unstructured Data CEM 79

CX Journey

MAY 20, 2015

Data come in all different shapes and sizes: structured, unstructured, solicited, unsolicited…oh my! A lot is written about survey data and analyzing structured quantitative data, but let’s take a look at unstructured data. What is unstructured data ?

Unstructured Data 64

Unstructured Data Text Analytics Social Media Customer Feedback 64

Lumoa

APRIL 18, 2023

And customer-centric companies have been using surveys to understand customer needs for even longer than that. Surveys are great tools because collecting Voice of Customer feedback is a vital part of understanding your customers better. But they’re only one small piece of the customer experience data puzzle.

Customer Experience 83

Customer Experience CX Net Promoter Score Unstructured Data 83

Intercom, Inc.

SEPTEMBER 9, 2022

Here are some of our favorite takeaways from the conversation: Neural networks have made significant headway in the past five years, and they’re now the best way to deal with unstructured data such as text, images, or sound at scale. Show them to your customers. Get customer feedback and take it from there.

Machine Learning 249

Machine Learning ML Unstructured Data AI 249

InteractionMetrics

APRIL 24, 2015

Check out our latest Slideshare about this topic and read on, because these are the kinds of errors that alienate customers, waste time, and lead to misguided business decisions. Get smart with your customer feedback. Too many requests for customer feedback begin with a promise that the survey will “only take a few minutes.”

Unstructured Data 45

Unstructured Data Customer Feedback Start-ups Customer Satisfaction 45

CX Journey

JULY 10, 2014

You''ll need a way to crosstab, predict, identify key drivers, and prioritize improvements with survey data; mine and analyze your unstructured data; and track, review, and prioritize social media inputs and influencers. And you''ll need to conduct a root cause analysis to understand the why behind it all. I know it''s not.

Unstructured Data 71

Unstructured Data Customer Experience VOE Data Mining 71

Execs In The Know

DECEMBER 6, 2021

Additionally, identify common or key topics of interest across the two sets of feedback (from employees and customers) and incorporate this intelligence within your analytics. #2: Understand what the most impactful irritants are for customers and employees and fix those first. 2: Uncover Key Irritants.

Contact Center 52

Contact Center CX Unstructured Data Social Media 52

Execs In The Know

DECEMBER 6, 2021

Additionally, identify common or key topics of interest across the two sets of feedback (from employees and customers) and incorporate this intelligence within your analytics. #2: Understand what the most impactful irritants are for customers and employees and fix those first. 2: Uncover Key Irritants.

Contact Center 52

Contact Center CX Unstructured Data Social Media 52

InteractionMetrics

JUNE 19, 2020

And this applies not just to survey comments but other sources of customer data like reviews, chats, interviews—all of which can give insight into why customers feel, think, and rate the way they do. While unstructured data like this may appear to defy quantification, that’s not actually the case.

Unstructured Data 52

Unstructured Data Text Analytics Net Promoter Score AI 52

InteractionMetrics

MAY 28, 2019

Qualtrics, the dominant survey software platform defines Customer Listening as, “a term that describes your customer’s feedback about their experiences”. That definition (while prevalent among customer feedback discourse) omits the crux of what Customer Listening is. Customer Listening: A Better Definition.

Mystery Shopping 40

Mystery Shopping Double-Barreled Question Unstructured Data Non-Profits 40

Qualtrics

FEBRUARY 10, 2020

ICYMI: here’s a quick recap of the 2019 updates that made it easier than ever to listen, understand, and act on solicited and unsolicited customer feedback. Listen - hear and understand EVERY customer, at EVERY touchpoint. Understand - understand the hidden meaning in your data and get to insights faster. Voice, analyzed.

CX 58

CX Close the Loop Unstructured Data Social Media 58

SurveySensum

MARCH 3, 2022

A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. These tools come with inbuilt applications to collect feedback, analyze texts and sentiments, provide visual analytics, and more. You may find it easy to collect data manually from a hundred customers.

Voice of the Customer 52

Voice of the Customer Sentiment Analysis VOC Close the Loop 52

InteractionMetrics

OCTOBER 16, 2023

Even if the customer responds, will the data be complete? Companies often send surveys and ask for customer feedback because it’s easy, and they feel they should. Measure to test your hypothesis (Even your unstructured data like reviews, conversations, and answers to open-ended text questions can be quantified.)

Customer Experience 52

Customer Experience Net Promoter Score Retail CX 52

InteractionMetrics

JULY 10, 2023

Will AI capture the nuances of the customer experience? And can it account for diverse customer expectations, subconscious reactions, and a range of sensations and feelings? Unstructured data is invaluable for understanding customers’ feelings and thoughts, but only if your analysis respects the nuances.

Unstructured Data 40

Unstructured Data B2B AI Customer Experience 40

Adrian Swinscoe

OCTOBER 12, 2023

Today’s interview is with Nate Sanders, the co-founder and CEO of Artifact, the customer experience forecasting company. Nate joins me today to talk about the recent […] The post Brands don’t need more feedback or survey data to better understand their customers – Interview with Nate Sanders of Artifact first appeared on Adrian Swinscoe.

Unstructured Data 100

Unstructured Data Customer Experience Artificial Intelligence Business Growth 100

Fonolo

NOVEMBER 17, 2020

Big Data is Getting Bigger. Companies are increasingly trying to obtain a 360-degree view of the customer by blending customer feedback data with their existing CRM systems. IDC predicts that the market for Big Data will reach $16.1 4. Customer Feedback. The Rise of the Super Agent.

Contact Center 176

Contact Center CX Social Media Omnichannel 176

InteractionMetrics

MAY 6, 2015

Is your customer satisfaction survey good? Customer satisfaction surveys are a multi-billion dollar industry. Unfortunately, most customer feedback is riddled with errors. From sampling issues to poorly worded questions, the state of customer feedback is weak. Really good? Take a peek at our latest video.

Double-Barreled Question 40

Double-Barreled Question Customer Feedback Customer Satisfaction Unstructured Data 40

InteractionMetrics

JUNE 17, 2015

Net Promoter Score (NPS) is a commonly used customer feedback metric that’s based on the question “how likely are you recommend us to a friend or colleague?” Just because most surveys are bad and don’t capture factual data doesn’t mean they have to be bad. Let’s make customer feedback surveys better!

Customer Satisfaction 53

Customer Satisfaction Net Promoter Score NPS Touchpoint 53

Zendesk

FEBRUARY 10, 2022

Given the important role CX plays in boosting customer retention and loyalty, it’s critical for companies to make it a priority. Consistently reevaluate customer feedback and analyze real-time data to identify areas of improvement. You can use customer service software like Zendesk to aggregate and analyze this data.

Customer Experience 98

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score 98

SurveySensum

APRIL 12, 2022

Medallia is an experience management platform that uses experience data points called signals to help drive growth. This AI-enabled experience management solution helps you identify top customer sentiments from the unstructured data with its text analysis and gives you actionable insights. Thinking of integrations, now?

Text Analytics 59

Text Analytics Close the Loop Unstructured Data Actionable Insights 59

Comm100

APRIL 26, 2020

Jeanne Bliss has a wonderful section in Chief Customer Officer 2.0. When we bring structured and unstructured data together inside of an effective Customer Experience Management platform, it’s amazing the story that can be told! Omni-channel unstructured customer feedback makes things even more challenging.

CX 52

CX Unstructured Data CXM Real Estate 52

Execs In The Know

MARCH 4, 2022

Having insight into not only the touchpoints through which customers engaged with your brand but also customer sentiment, behavior, and emotions is crucial for businesses to provide seamless, omnichannel customer experiences throughout the customer journey.

Customer Journey Map 98

Customer Journey Map Touchpoint Machine Learning Unstructured Data 98

InteractionMetrics

MARCH 6, 2015

Satisfaction surveys (done well) are a great way to collect facts about your customers. The problem is, no matter how good they are, they don’t capture your customers’ complex thoughts and feelings—about you, your marketplace and your industry.

Entertainment 45

Entertainment Sales Unstructured Data Customer Experience 45

Qualtrics

DECEMBER 12, 2019

Some of our new intelligence capabilities include: Smart Conversations —Transform the feedback experience with a customer feedback loop that’s truly conversational. Follow-up questions are based on the customer’s previous response, delivering more revealing insights that close experience gaps.

Unstructured Data 20

Unstructured Data Government Machine Learning Compliance 20

Qualtrics

DECEMBER 11, 2019

From pricing studies to customer feedback surveys, everything is pre-built and ready to go, from the survey questions to the reports and dashboards. Voice iQ helps you to make sense of the most unstructured data of all – natural human conversation.

Social Media 26

Social Media Unstructured Data Close the Loop Innovation 26

Sprinklr

JULY 22, 2021

From marketing to product development, customer feedback about your products is the lifeblood of your brand. But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Step 2: Understand intent to create quick and actionable insights.

Unstructured Data 98

Unstructured Data Social Media Actionable Insights Artificial Intelligence 98

Confirmit

MAY 29, 2018

What is Voice of the Customer (VoC)? Voice of the Customer refers to the way an organization collects customer feedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits.

Voice of the Customer 40

Voice of the Customer VOC Net Promoter Score Customer Journey Map 40