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Unstructured Data: Mining the Gold

InteractionMetrics

Unstructured data presents a goldmine of information, but mining that gold is no easy taskā€”it requires coding with detailed text analysis. To be clear, unstructured data includes customer survey text comments, customer service calls, emails, chats, reviews, and other narrative sources of information.

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How to build a customer-centric product strategy using real-time product insights

Sprinklr

From marketing to product development, customer feedback about your products is the lifeblood of your brand. But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. And the next one.

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How to Create a Voice of Customer Template for Your Business

Lumoa

A voice of the customer (VoC) is the process of gathering customer feedback to discover what they need, want, and expect from you. The goal is to better understand your customers, earn their trust, and improve customer experience. Without it, you’ll never know what a customer wants or expects.

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What is customer experience optimization? (+3 actionable tips)

Zendesk

Given the important role CX plays in boosting customer retention and loyalty, itā€™s critical for companies to make it a priority. Consistently reevaluate customer feedback and analyze real-time data to identify areas of improvement. You can use customer service software like Zendesk to aggregate and analyze this data.

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Qualtrics vs Medallia: A Detailed Comparison

SurveySensum

Medallia is an experience management platform that uses experience data points called signals to help drive growth. This AI-enabled experience management solution helps you identify top customer sentiments from the unstructured data with its text analysis and gives you actionable insights. NPS, CES, CSAT surveys and more.

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Your Survey (Probably) Sucks: 5 Survey Errors

InteractionMetrics

Check out our latest Slideshare about this topic and read on, because these are the kinds of errors that alienate customers, waste time, and lead to misguided business decisions. Get smart with your customer feedback. Get a Free Survey Mini-Audit. We’ll examine a few of your survey questions.

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11 best Voice of the Customer tools to listen to your customers effectively

SurveySensum

A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. These tools come with inbuilt applications to collect feedback, analyze texts and sentiments, provide visual analytics, and more. You may find it easy to collect data manually from a hundred customers.