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6 Reasons Why Unstructured Data Is Key to an Effective Retention Program

VOZIQ

While structured customer data can tell you how many customers may cancel, unstructured data can reveal your customers’ wants, needs, concerns, expectations, and reasons for potentially canceling. Here are six ways unstructured data strengthen customer retention strategies: 1.

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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

Enter text analytics. No matter how you are listening to customers (solicited, unsolicited, verified, observed), the data you will ultimately collect will be one of two types: structured or unstructured. Structured Feedback. Unstructured Feedback. Machines (Text Analytics).

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How to Create a Voice of Customer Template for Your Business

Lumoa

A voice of the customer (VoC) is the process of gathering customer feedback to discover what they need, want, and expect from you. The goal is to better understand your customers, earn their trust, and improve customer experience. Without it, you’ll never know what a customer wants or expects.

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Making Sense of Customer Words

CX Journey

Data come in all different shapes and sizes: structured, unstructured, solicited, unsolicited…oh my! A lot is written about survey data and analyzing structured quantitative data, but let’s take a look at unstructured data. What is unstructured data ?

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Revolutionizing CX Management with Customer Experience Analytics

Lumoa

And customer-centric companies have been using surveys to understand customer needs for even longer than that. Surveys are great tools because collecting Voice of Customer feedback is a vital part of understanding your customers better. But they’re only one small piece of the customer experience data puzzle.

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11 best Voice of the Customer tools to listen to your customers effectively

SurveySensum

A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. These tools come with inbuilt applications to collect feedback, analyze texts and sentiments, provide visual analytics, and more. Managing that data can be a real hassle.

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Not Another Word Cloud—Please!

InteractionMetrics

And this applies not just to survey comments but other sources of customer data like reviews, chats, interviews—all of which can give insight into why customers feel, think, and rate the way they do. While unstructured data like this may appear to defy quantification, that’s not actually the case.