Sprinklr

JULY 22, 2021

From marketing to product development, customer feedback about your products is the lifeblood of your brand. But, the way customers give that feedback has shifted dramatically to digital channels like review sites, social media, and chat apps. Step 2: Understand intent to create quick and actionable insights.

Unstructured Data 98

Unstructured Data Social Media Actionable Insights Artificial Intelligence 98

Lumoa

FEBRUARY 16, 2023

A voice of the customer (VoC) is the process of gathering customer feedback to discover what they need, want, and expect from you. The goal is to better understand your customers, earn their trust, and improve customer experience. Without it, you’ll never know what a customer wants or expects.

VOC 94

VOC Unstructured Data Customer Feedback Net Promoter Score 94

ClientSuccess

MAY 25, 2023

Leveraging SmartCS, the Weekly Pulse Summary feature presents real-time feedback on customer health by summarizing the top 5 things that are going well and the top 5 areas of improvement for customers with issues.

Net Promoter Score 81

Net Promoter Score AI Unstructured Data NPS 81

CX Accelerator

FEBRUARY 12, 2018

To be able to know and understand what customers want, companies must listen to their customers. That’s why companies are implementing some type of voice of the customer (VoC) program. Also, there are reports that between 80-85% of information a business uses is in unstructured form. Why Is VoC Important?

Voice of the Customer 140

Voice of the Customer VOC Close the Loop Unstructured Data 140

Execs In The Know

MARCH 4, 2022

Having insight into not only the touchpoints through which customers engaged with your brand but also customer sentiment, behavior, and emotions is crucial for businesses to provide seamless, omnichannel customer experiences throughout the customer journey. Benefits of Customer Journey Analytics.

Customer Journey Map 98

Customer Journey Map Touchpoint Machine Learning Unstructured Data 98

InteractionMetrics

JUNE 19, 2020

Colvin cites Marc Stein, Senior VP at Dell Technologies, who says, “The real gem and actionable insights (from the Net Promoter question) come from the verbatim transcripts.” While unstructured data like this may appear to defy quantification, that’s not actually the case. Or, ‘Why did you give that score?’.

Unstructured Data 52

Unstructured Data Text Analytics Net Promoter Score AI 52

InteractionMetrics

MAY 28, 2019

Qualtrics, the dominant survey software platform defines Customer Listening as, “a term that describes your customer’s feedback about their experiences”. That definition (while prevalent among customer feedback discourse) omits the crux of what Customer Listening is. Customer Listening: A Better Definition.

Mystery Shopping 40

Mystery Shopping Double-Barreled Question Unstructured Data Non-Profits 40