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List of the 20 MOST Common Survey Flaws

InteractionMetrics

Either way, it’s what we call Gaming and it’s the second flaw on the list below. Start by using mystery shoppers to document which customers are asked to take your survey — and how. Double-Barreled Questions. asks about two different behaviors in one question. Garbage in. Garbage out.

article thumbnail

List of the 20 MOST Common Survey Flaws

InteractionMetrics

Either way, it’s what we call Gaming and it’s the second flaw on the list below. Start by using mystery shoppers to document which customers are asked to take your survey — and how. Double-Barreled Questions. asks about two different behaviors in one question. Garbage in. Garbage out.