Double-Barreled Question and Unstructured Data

Fix Common Survey Errors with a Smart Process

InteractionMetrics

MAY 6, 2015

How to ensure an error-free customer feedback process: » Allocate enough time to evaluate your satisfaction survey for flaws such as using double-barreled questions and insider-language. These kinds of questions don’t make sense and result in inaccurate data. »

Double-Barreled Question

Double-Barreled Question Customer Feedback Customer Satisfaction Unstructured Data

Here Are the 5 Standards of Excellent Customer Listening

InteractionMetrics

MAY 28, 2019

Remove leading statements, skewed scales, double-barreled questions, and other subjective constructs. Segment your data and code unstructured data—the point is to uncover themes! It should be random, statistically valid, and representative of your customer base. Eliminate bias. Test for replicability.

Mystery Shopping

Mystery Shopping Double-Barreled Question Unstructured Data Non-Profits

Tech Customer Success

Fix Common Survey Errors with a Smart Process

Here Are the 5 Standards of Excellent Customer Listening

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