Customer Think

DECEMBER 9, 2023

This post is the sixth in a series devoted to creating an inspired workforce. I will share additional posts over the coming weeks to support leaders, managers, and supervisors in this effort. In summary, the first five steps are to 1.

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Customer Think

DECEMBER 9, 2023

In today’s competitive digital landscape, businesses are not just competing on products and services; they are vying for customer attention, loyalty, and advocacy. Customer experience app provides seamless and engaging digital customer experience (CX) and has become a crucial differentiator, shaping perceptions, and influencing purchasing decisions.

Customer Experience 63

Customer Experience CX Technology Technology 63

Customer Think

DECEMBER 9, 2023

A client asks: “We recently purchased a list of email addresses from a reputable vendor for use in a campaign targeting competitive installations. Do the new Google/Yahoo deliverability rules make using a third-party list too risky? How should we approach the campaign differently?

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Customer Think

DECEMBER 9, 2023

Podcast Today’s interview is with Shafqat Islam, Chief Marketing Officer at Optimizely, a digital experience platform software as a service provider.

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Customer Experience 45

Speaker: Jason Cottrell

Brands used to look for a vendor who could do everything. Over time, one vendor was no longer enough to meet a brand’s needs, and they added, added and added. Now they need all their vendors to work well together. That’s composable, and only some will make the cut. As customers — and your board — expect you to be in new channels and to rapidly adapt to shifts in the market, the need for true composability is more crucial than ever before.

Technology