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New at Intercom: 5 highlights from our virtual launch event

Intercom, Inc.

Because Intercom is a single connected platform, the responses to survey questions are added to the customer profile, which can automatically trigger workflows elsewhere – now, sales, marketing, and support teams will have far more context and information available when they interact with customers.

Sports 220
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Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Let’s look at another absolutely dominant product: Salesforce. We’ve spent nothing on sales and marketing.”

Gambling 191
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article thumbnail

Builder beware: marketing tension in product-first companies

Intercom, Inc.

The term “product-first” is implicitly set up in contrast to what came before, which were mostly sales-driven companies. Their approach: “First we sell it, then the product team has to quickly build it.” Let’s look at another absolutely dominant product: Salesforce. We’ve spent nothing on sales and marketing.”

Gambling 165
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What is product-market fit? Examples and strategies to find it

Zendesk

Product-market fit is essential for companies to understand their customers, their value proposition and the reason why customers buy from them,” says Jeremy Ambrose, Director of entrepreneurial spark at Zendesk. This is intrinsically linked to the ability to de-risk company moves in marketing, sales strategy, hiring, and company culture.”