article thumbnail

Social listening: What it is and why it matters

Qualtrics

One of the best ways to understand what people are really saying about you in their environment, social listening should be an integral part of your brand strategy. In order to harness the power of this data, it’s important that first, you listen. Which, naturally, is what social listening is all about.

article thumbnail

Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

The pressure is rising for businesses to step up their CX game. Platform Overview Medallia is a cloud-based CX management software that provides survey features, sentiment analysis, social listening, and AI-powered insights. 78% of customers have backed out of a purchase due to a poor customer experience (CX).

article thumbnail

Quantum CX: Exploring the Fascinating Connection Between Quantum Physics and Customer Experience

ECXO

Social Media Listening: Monitor social media platforms to understand the emotions expressed by customers in real time. This can be done manually or by using social listening tools that analyze sentiment and identify emotional patterns in customer discussions.

CX 111