Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have
PeopleMetrics
JULY 31, 2018
The true “voice” of your customer is the unique words they share with you each time you ask them “Why” or “Please tell me more about that” in your survey. There is gold in each comment that customers share with you. Structured Feedback. Unstructured Feedback. Enter text analytics. But first, let’s take a step back.
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