Actionable Insights Customer Acquisition Customer Experience Management Finance 
PeopleMetrics
DECEMBER 12, 2017
“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.
SurveySensum
MAY 19, 2023
Maintaining a strong reputation is key to managing risk in the financial sector. By constantly improving the NPS score, banks can ensure strong customer loyalty, leading to customer acquisition and increased revenue. OR, banks could help customers saving money in low-interest accounts switch to better accounts.
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