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Books on Customer Growth That Are a Must Read

VOZIQ

Here’s our pick of the quarter; let’s begin with an insightful book that delved deep into customer research. Gresham’s innovative strategies will guide you in creating personalized experiences that resonate with your customers’ deepest desires, fostering unbreakable bonds of loyalty.

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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

These systems capture customer data from disparate information silos such as emails, ERP systems, and business intelligence tools to provide analytics around sales cycles, marketing campaigns, customer acquisition strategies, etc. Talk to David. P.S. What did you think of this blog post?

CEM 84
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The Role of NPS in the Banking Industry

SurveySensum

By constantly improving the NPS score, banks can ensure strong customer loyalty, leading to customer acquisition and increased revenue. OR, banks could help customers saving money in low-interest accounts switch to better accounts. Use an omnichannel approach to reach your customers where they prefer to engage.

NPS 52
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How to Combat the Great Customer Resignation

SugarCRM

Customer acquisition is costly. It makes sense to keep your existing customers happy as the cost of churn is so high. New research from SugarCRM reveals that almost two-thirds (63%) of sales and marketing leaders agree that keeping existing customers is more cost-effective than closing a new deal.