VOZIQ

AUGUST 13, 2023

Here’s our pick of the quarter; let’s begin with an insightful book that delved deep into customer research. Based on surveys and interviews with more than 100,000 respondents, it becomes clear that fans have the highest customer value and therefore contribute significantly to the economic success of a company.

Customer Acquisition 52

Customer Acquisition Customer Retention Finance Actionable Insights 52

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84

CEM CRM Customer Relationship Management VOC 84

SurveySensum

MAY 19, 2023

And an NPS score can be from -100 to 100 and can provide insights into a bank’s overall customer experience. A high NPS score in banking indicates a stronger customer relationship, more referrals, and, therefore, greater growth. Show customers that their opinions matter and that their feedback leads to change.

NPS 52

NPS Net Promoter Score Customer Loyalty Close the Loop 52