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The Metrics That Matter: 13 SaaS KPIs You Should Track in 2023

SurveySensum

How well is your SaaS product performing, especially in terms of SaaS customer retention ? This is why SaaS businesses must focus heavily on retaining customers and ensuring that they keep using their products and services. A low CAC relative to customer lifetime value indicates efficient customer acquisition.

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Why Are Your Customers Leaving? 8 Simple Ways to Prevent Churn

SugarCRM

Churn rate can be used to indicate your company’s long-term outlooks by identifying changes that adversely affect customer retention. Churn rate also helps determine which customers are most successful with your product and forecast your company’s achievements. Customer churn rate directly impacts your revenue churn rate.