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Gross Retention vs. Net Retention: What’s the Difference?

Totango

GRR provides a long-term outlook on how much revenue you can expect to make without assuming your customers increase their spending. At the same time, it tells you how much revenue you’re losing because of customer churn or downgrades.

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Reading list: Advice for customer retention

Intercom, Inc.

We continue our series of posts looking back through the Inside Intercom archive with a selection of some of our most popular posts on customer retention. Churn is inevitably going to be more of an issue, but that’s all the more reason to make every effort to ensure your customers can still find value in your product or service.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.

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Why Are Your Customers Leaving? 8 Simple Ways to Prevent Churn

SugarCRM

Churn rate can be used to indicate your company’s long-term outlooks by identifying changes that adversely affect customer retention. Churn rate also helps determine which customers are most successful with your product and forecast your company’s achievements. Customer churn rate directly impacts your revenue churn rate.

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8 Ways Modern CRM is Reshaping The Manufacturing Industry

SugarCRM

Ensuring Customer Retention and Expansion by Delivering Seamless CX Across Marketing, Sales, and Service Manufacturers are often mature businesses that generate the bulk of their revenue from repeat purchases from existing customers. Top 8 Ways Manufacturers are Using CRM to Revolutionize Their Industry 1.

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What is customer satisfaction (CSAT)?

Intercom

Customer satisfaction (CSAT) is a measurement that reveals how happy your customers are with your business: from your product or service to the experience you provide throughout the customer journey” Because customer happiness should be at the center of every business, customer satisfaction is an important metric to monitor.

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The Metrics That Matter: 13 SaaS KPIs You Should Track in 2023

SurveySensum

How well is your SaaS product performing, especially in terms of SaaS customer retention ? This is why SaaS businesses must focus heavily on retaining customers and ensuring that they keep using their products and services. A low CAC relative to customer lifetime value indicates efficient customer acquisition.