Customer Acquisition Customer Expectations Customer Retention Outlook 
ClearAction
OCTOBER 16, 2019
Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.
SugarCRM
FEBRUARY 9, 2023
Customer churn happens when organizations fail to meet customer expectations. Companies are shifting their priorities from growth at all costs to adding value for their existing customers. Churn rate can be used to indicate your company’s long-term outlooks by identifying changes that adversely affect customer retention.
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