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Stop Chasing Renewals: Here’s How to Keep Customers Engaged So Renewals (and More!) Will Just Come

Waypoint Group

But they aren’t likely to take your word for it: In the absence of data organizations are attacked by the HiPPOs – Highest Paid Person’s Opinion – which is generally based on limited views of the end-to-end customer experience and anecdotes from a handful of contacts. But why should your customers provide feedback?