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How to Find the Best CRM for Business Success

SugarCRM

You don’t have to spend a lot of money marketing your business, but you need to deliver excellent customer service and customer experience. That’s why customer relationship management (CRM) software is essential for success. Although marketing is important, it’s also time-consuming.

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Lead generation: What it is and how to master it

Zendesk

Lead generation definition: Lead generation is the process of initiating interest in your company’s products or services. Various advertising, marketing, and sales strategies can be used to spark interest and generate leads. A CRM will also track the number of MQLs that are successfully converting into SALs and SQLs.