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Customer Perception: The Complete Guide

Fonolo

Marketing and Advertising Marketing is part of the customer experience, but it also includes your wider public image. Marketing allows you to influence how non-customers perceive your company too. Everybody likes to be treated with respect — especially when parting with their cash.

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What’s a Customer Journey Map? Template & Crash Course

PeopleMetrics

They encounter your business through some form of advertising, marketing, or word of mouth. In the Loyalty stage and beyond, revenue generated from that customer segment, retention rates, lifetime values, and net promoter scores will be helpful.