AI, Business Management, CRM and Predictive Analytics

The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

MAY 25, 2023

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. This sort of data-driven approach to business relationships is still relatively new, though. Click here to take the 2023 State of CRM survey.

Customer Relationship Management

Customer Relationship Management Customer Relationship CRM Artificial Intelligence

CRM 2.0: Leveraging Generative AI for Personalized Customer Experiences

SugarCRM

APRIL 30, 2024

Recently, generative AI has revolutionized how businesses manage customer relationships with customers. The new era of CRM, where artificial intelligence plays a determinant role, especially in generative models, offers unprecedented opportunities for delivering personalized customer experiences (CX).

CRM

CRM AI Customer Experience Artificial Intelligence

Tech Customer Success

The Evolution of Customer Relationship Management: A Look at the Last Five Years

CRM 2.0: Leveraging Generative AI for Personalized Customer Experiences

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