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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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An Authoritative View: Three Pioneers of CX Predict Big Changes in 2023

Beyond Philosophy

Customer Science is where you combine artificial intelligence (AI), behavioral science, and customer data to gain insights into customer behavior. Just like CRM (customer relationship management) systems became part of business management, customer experience will become part of Customer Science.

CX 78
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5 Ways to Increase Revenue With CRM Software

SugarCRM

Unfortunately, establishing and maintaining customer relationships presents a challenge that many organizations struggle to overcome. Customer Relationship Management (CRM) technology changes all that. These modern systems also integrate and automate processes to streamline vital business functions.

CRM 55
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CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software

Comm100

Exploring A Broad Term: What Is Customer Engagement Software? From customer relationship management (CRM) software to knowledge base and social media tools — it almost seems harder to find a software solution that isn’t considered a customer engagement tool than one that is. Marketing (Personalization) Software.