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5 Tips to Build a World-Class B2B Customer Support Organization

TeamSupport

A customer can be very satisfied with the products and services of a company, but that doesn't mean they’ll remain loyal. Competitors can attract them by offering better customer benefits, including proactive customer support. Customer experience is decisive for both satisfaction and loyalty.

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UserTesting’s Janelle Estes on using human insight to create memorable experiences

Intercom

She’s also an advisor, co-hosts the aptly named Human Insight Podcast, and is the author of User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences. When prioritizing what to work on, consider the impact it can have on your business and the customer experience and the effort involved in fixing it.