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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.

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How to Leverage Technology in Hybrid and Remote Work

SugarCRM

Now more than ever, modern customer relationship management (CRM) systems must support the ability to stay close to existing customers and help secure new prospects. CRMs that use sentiment analysis can automatically redirect sensitive incoming cases to more skilled or senior customer service/support agents.

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What Is No Touch Information Management — And What Does It Mean for You?

SugarCRM

Our company has firmly moved into the realm of customer experience (CX) , and we couldn’t be more excited. And the all-new Sugar Serve includes an entire suite of solutions especially for customer service professionals. Why You Need This Data Entry Alternative. SugarCRM is now Sugar Sell. .

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How Sugar CRM’s Time-Aware CX Platform is Different

SugarCRM

Traditionally, customer data has been the purview of customer relationship management (CRM) software. The goal of CRM is to act as a system of record, providing a 360° customer view to sales, marketing, and customer service. It’s the concept of time-awareness. What Is Time-Aware CX?

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