B2B Close the Loop NPS VOC 
SurveySensum
NOVEMBER 24, 2021
6-steps to efficiently analyze your NPS program. How to communicate with your customers in B2B and B2C? If you have landed here, I am sure you already know what NPS aka net promoter score is. But NPS is not just a score to increase, it is a system that helps you identify the gaps in your customer experience.
PeopleMetrics
FEBRUARY 25, 2022
Voice of Customer (VoC) or customer listening. A VoC program collects, studies, and analyzes this information to help guide strategic decisions. How you approach CX and VoC will vary depending on your business context. A few common examples include: Net promoter score (NPS). CX metrics and KPIs.
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Waypoint Group
DECEMBER 3, 2015
New research by Accenture Strategy has recently come out about B2B firms and how they perform from a CX perspective. Only 32 percent of those surveyed say they have the resources, skills, and tools they need to provide the experiences B2B customers require.
Waypoint Group
DECEMBER 3, 2015
B2B customers are rarely ever 1 person. This simple statement actually explains a world of customer experience complexities and implications for how a B2B company should measure their CX. And because we ourselves are consumers first, it’s easier to fall into the trap of using B2C techniques and methodologies to do B2B CX work.
Lumoa
FEBRUARY 9, 2023
Why is NPS ® going up or down? B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. With AI, you can get answers to most of your “why” questions.
ClearAction
NOVEMBER 16, 2023
Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. VoC Maturity Essentials – VoC Collaborators – VoC Transformers 3. So, what does it mean?
Lumoa
MARCH 20, 2018
Why is NPS ® going up or down? B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. So let’s start! Why are your customers turning away from you?
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