Remove B2B Remove Customer Acquisition Remove Net Promoter Score Remove Social Media
article thumbnail

The ultimate sales glossary: 100 sales terms to know

Zendesk

These accounts contain important information about the customer, including purchases, interactions, contact information, and preferences. Business-to-business (B2B). Business-to-business (B2B) refers to sales that happen between one business and another. Customer acquisition cost (CAC). Net Promoter Score® (NPS).

Sales 98
article thumbnail

Customer success vs. customer experience: What’s the difference?

Zendesk

Typically, different metrics are used to gauge the quality of customer experience and customer success. CX is evaluated using customer satisfaction score (CSAT), Net Promoter Score® (NPS), customer acquisition rate, and conversion rate. Break down silos and build bridges.

article thumbnail

When B2B and B2C Key Performance Metrics Flatline….

Beyond Philosophy

The second, a B2B example, involves a major business services firm. As a core performance metric, customer bonding is very much alive and well in both B2B and B2C products and services. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining. appeared first on.

B2C 102