Zendesk

MAY 19, 2022

These accounts contain important information about the customer, including purchases, interactions, contact information, and preferences. Business-to-business (B2B). Business-to-business (B2B) refers to sales that happen between one business and another. Customer acquisition cost (CAC). Net Promoter Score® (NPS).

Sales 98

Sales Non-Profits B2C CRM 98

SurveySensum

DECEMBER 28, 2020

The CX program consists of business-led metrics like revenue, churn rate, new customer acquisitions, customer acquisition cost. VOC, on the other hand, is mostly connected with the customer metrics, like ‘Hey, you know, are my customers happy?’ What is my overall NPS score?’ ‘Are NK: Absolutely!

VOC 98

VOC B2C Social Media Voice of the Customer 98

Zendesk

NOVEMBER 1, 2021

Typically, different metrics are used to gauge the quality of customer experience and customer success. CX is evaluated using customer satisfaction score (CSAT), Net Promoter Score® (NPS), customer acquisition rate, and conversion rate. But customer experience roles are more commonplace among all industries.

Customer Experience 98

Customer Experience Net Promoter Score Touchpoint CRM 98

Beyond Philosophy

JUNE 20, 2015

This blog represents two true stories of what happens, or can happen, to an organization when its key relied-upon key, single number (CSAT, CES, NPS, etc.) The second, a B2B example, involves a major business services firm. Critically, in both B2B and B2C performance measurement, there is little evidence of flatlining.

B2C 102

B2C B2B Entertainment Customer Acquisition 102