3 Commonly Neglected Micromoments in Your Customer’s Journey
Experience Investigators
OCTOBER 19, 2021
This happens in business-to-consumer (B2C) and business-to-business (B2B) usually because the priorities in the organization shift to how to operationally deliver instead of how to acknowledge, thank and guide the customer. In B2B, this often shows up in what the “CX Journey by Org Chart.” The punitive invoice or payment.
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