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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

. “Every business everywhere needs to keep a pulse on all of their users, their buyers, their product users – and they need to do it at every point in the customer journey” I got very lucky in that an old friend of mine, Jessica Pfeiffer, whose background is in sales and B2B marketing, came aboard to be my co-founder.

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Qualtrics vs. SurveyMonkey vs. SurveySensum: Which one to choose?

SurveySensum

SurveySensum is one of the best survey tools that use AI and other advanced technologies to create intelligent NPS, CES, CES, CSI, SSI, and market research forms and surveys to gather customer feedback. The solution works best for industries like Education, Healthcare, Technology, Retail, Financial Services, B2B, Travel, Hospitality, etc. .

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How bots, messengers and apps will define 2019 with Des Traynor, Paul Adams and Emmet Connolly

Intercom, Inc.

Up until quite recently, if you wanted to build an ML system, you needed to have a hardcore engineer who understood ML and used TensorFlow or one of these products that were very inaccessible to most product people. But there was even narrower stuff like making a little app to do NPS, which again was something we might have done.

ML 143
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New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

into B2B software. For example, as shown here, a survey from a B2B company is asking a customer what their role is in their company. I could use a survey to understand what our customers think of our brand with an NPS-style question, and then use the responses to segment them into advocacy and detractor campaigns.

Start-ups 118
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2023 in review: Highlights from this year’s best conversations

Intercom

You’re probably always going to be selling to humans, even when they’re within organizations for large B2B-type contracts. That’s not how ML works. Melina: Well, even though we’ve got some real tech out there, you are still likely doing business with human people. And you’re working with other humans.

AI 98