B2C Customer Journey Map Social Listening Voice of the Customer 
Zendesk
OCTOBER 20, 2023
A customer persona includes: Demographics Personal information Needs and pain points Personal goals and motivations Preferred communication channels Before diving into your customer persona, consider data and analytics from your current customers, review prior feedback and surveys, and interview current customer service agents as a starting point.
Lumoa
MARCH 12, 2023
Listening to the voice of the customer sounds appealing in theory. One of the easiest (and smartest) ways to start is by implementing a customer experience platform. Real-time insights into customer preferences and trends makes it easier to identify opportunities for cross-selling, upselling, and personalized promotions.
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