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Delivering Unique, Attractive (Even Branded) Customer Experience Lagniappe: Any Company Can Do This

Beyond Philosophy

When my wife and I visited Southern Louisiana last year about this time, we noticed that a lot of retailers differentiated themselves by doing a little something extra for customers. Stan Phelps, Chip Bell, and I have all been exposed to, and reported on, what lagniappe can do for any company, irrespective of size, industry, or location.