Remove Business Administration Remove Customer Experience Management Remove Text Analytics Remove Voice of the Customer
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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

The true “voice” of your customer is the unique words they share with you each time you ask them “Why” or “Please tell me more about that” in your survey. There is gold in each comment that customers share with you. Enter text analytics. Machines (Text Analytics). But first, let’s take a step back.

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Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Those in B2C need to embrace the fact that they probably have more customer feedback than they know what to do with. However, the seemingly overwhelming volume of feedback allows B2C companies to learn more about customers and their experiences than ever before. More confidence means you can create better customer experiences.

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