article thumbnail

Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

The true “voice” of your customer is the unique words they share with you each time you ask them “Why” or “Please tell me more about that” in your survey. There is gold in each comment that customers share with you. Enter text analytics. Machines (Text Analytics). But first, let’s take a step back.

article thumbnail

8 Questions to Ask Voice of the Customer Vendors

PeopleMetrics

Over the years, we''ve talked to many companies looking to outsource their Voice of the Customer software. So, if you need to find a new Voice of the Customer solution, this post is for you. Choose a vendor who cares about the experience your customers have with your company as much as you do.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Improve Customer Experience: A Step by Step Guide

Lumoa

Customer experience plays an important, if not the most important role in the success of any business. Nearly all companies (89%) believe that customer experience will be their primary basis for competition. In This Article: Why do you need Customer Experience Management? Eliminate company silos 1.

article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. Customer-Centricity Customer centricity refers to customer-oriented culture in the company. After all, a satisfied customer is the best advertising you can have.

article thumbnail

Lesson #10: B2B VoC and B2C VoC Are Completely Different

PeopleMetrics

Those in B2C need to embrace the fact that they probably have more customer feedback than they know what to do with. However, the seemingly overwhelming volume of feedback allows B2C companies to learn more about customers and their experiences than ever before. More confidence means you can create better customer experiences.

VOC 122
article thumbnail

How to Improve Customer Experience: A Step by Step Guide

Lumoa

Customer experience plays an important, if not the most important role in success of any business. Nearly all companies (89%) believe that customer experience will be their primary basis for competition. Why do you need Customer Experience Management? Voice of the customer: where to start?

article thumbnail

Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. How to take actions on customer experience?