article thumbnail

If you want a consistent experience across all touchpoints, you must ask for customer feedback at each one

PeopleMetrics

No matter how your customer interacts with you, the ultimate goal is to have a consistent “omnichannel” experience. Gathering omnichannel feedback. If you want a consistent omnichannel experience, make sure you are listening to your customers in each channel! You can gather feedback from these five channels in various ways.

article thumbnail

Customers Have Life Cycles. Guess What? So Do Employees! Here’s Why That’s So Important

Beyond Philosophy

Clayton Christensen, a professor of business administration at Harvard Business School, has identified this trend in his book, Competing Against Luck. We Are In Denial About Omnichannel Engagement Being A Done Deal. You Also Might Like… 6 Key Statements to Propel Your Customer Experience Program.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]

Lumoa

Silos is often the result of the same product-centricity as above, this needs to be fixed from board level downwards, with equal accountability and collaboration between the heads of customer, product, and omnichannel.” Jane Treadwell-Hoye, CCXP and Managing Director at epifani “The future of CX is at a cross road.

CX 129
article thumbnail

Customer Experience Challenges According to 15 CX Experts

Lumoa

Our guests have multiple years of experience in managing and consulting customer experience management in global companies and now lead their own businesses helping companies make customers happier. Some hints: big data, omnichannel, personalisation, AI and organizational culture. Marketing, Customer service.

CX 64