15 CX Experts Talk about the Future and Challenges of Customer Experience in 2018 [part 2]
Lumoa
FEBRUARY 6, 2018
Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Marketing, Customer service. Market research, Customer understanding, Service & process design, Brand positioning, and Revenue generation will be functional to this new area of the company.
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