Intercom, Inc.

AUGUST 27, 2020

But there’s another reality that businesses now have to contend with: the brief is getting harder and harder to nail. Customer acquisition costs are rising , churn is every company’s poison pill, and the competition is relentless. To navigate the current minefield of growth, businesses need to shift their focus.

Customer Relationship 211

Customer Relationship Sports Construction Manufacturing 211

Beyond Philosophy

MAY 7, 2020

To summarize, there are nine areas of your organization that indicate on a scale how customer-centric you are, ranging from Naïve (the least customer-centric) to Natural (the most customer-centric). In customer acquisition, creating situations that foster the Endowment Effect is essential.

Customer Acquisition 174

Customer Acquisition Start-ups Transportation Sports 174

Intercom, Inc.

MARCH 29, 2022

It’s increasingly becoming the backbone of all customer communications throughout the customer journey; across sales, marketing, and support. We’ve been working hard on them, we’ve had customers use them in beta, and now we’re excited for lots more people to try them, hopefully lots of you to try them.

Start-ups 118

Start-ups Innovation Sales NPS 118