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Customer Churn: You May Be Losing More than You Think

VOZIQ

According to a case study published by The Wharton School of the University of Pennsylvania in 2013, referrals from existing customers generated higher profit margins, were more loyal to the business and showed more spending. Thus , t his is another lost revenue opportunity with a customer gone. .

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The Economics of Customer Churn

VOZIQ

Loss of paying customers is a significant drag on the bottom-line and profitability of any recurring revenue, subscription businesses where a predictable customer base and revenue flow is key to business growth. But how much is the financial impact of customer cancellations? Revenue impact of customer churn.