The Future of Customer Experience Calls Urgently for a Significant Shift
ClearAction
OCTOBER 1, 2018
This conclusion is reinforced by Temkin Groups’ annual Voice of the Customer (VoC) Maturity study. And unless we’re applying VoC insights as Collaborators and Transformers we aren’t likely to generate the business growth promised by loyalty-revenue correlation. customers, channel partners, alliances).
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