Remove Business Management Remove CRM Remove Customer Relationship Remove Predictive Analytics
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CRM 2.0: Leveraging Generative AI for Personalized Customer Experiences

SugarCRM

Recently, generative AI has revolutionized how businesses manage customer relationships with customers. The new era of CRM, where artificial intelligence plays a determinant role, especially in generative models, offers unprecedented opportunities for delivering personalized customer experiences (CX).

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The Evolution of Customer Relationship Management: A Look at the Last Five Years

SugarCRM

When you think about Customer Relationship Management (CRM), sales and contact management may be the first thing you associate with it. The ability to track individual customer interactions and analyze that data is a game-changer, especially in an age where customers crave a personalized experience.