article thumbnail

The Ultimate Guide to Choosing a Customer Experience Platform

Lumoa

Listening to the voice of the customer sounds appealing in theory. One of the easiest (and smartest) ways to start is by implementing a customer experience platform. A customer experience platform is a set of tools designed to help a business manage and improve—you guessed it—the customer experience they provide.

article thumbnail

Customer Experience Governance: Do This, Not That

ClearAction

Governance doesn’t get much airtime in customer experience management conversations and writings. It's not as exciting and it's harder to wrap your mind around than customer engagement and VoC (voice-of-the-customer) and CX (customer experience) technologies. Just what is it, anyway?

article thumbnail

21 Tips for 2021 Customer Experience Excellence

ClearAction

3) Stop calling customer experience managementcustomer experience” This is success-limiting because it mixes apples and oranges. Customer experience is something that occurs in customers’ perceptions. 10) Start seeing your customer experience index as a lagging indicator.