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SugarConnected on Tour 2022: Building a Customer-Centric Culture—One Stop at a Time

SugarCRM

Rescuing a negative situation is the ideal way to end up with more gold stars in the eyes of a customer than you started out with. What’s New, What’s Next – Scanning the CRM Horizon. When the data is in a CRM system rather than a flat data repository, it can be interpreted through a sales lens.

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Understanding and Improving Customer Experience

SugarCRM

It’s a startling realization that brands are not living up to the experiences that customers want but companies can take charge now and learn how to improve their customer experience. Customer experience isn’t totally up to just the service that you provide because it directly relates to the customer perception of your brand.