ClearAction
MARCH 24, 2017
Value chain thinking is extremely valuable in customer experience management. You can easily see its power in a customer experience journey map: nothing is an island — everything has a sequence and a series of connections that build upon one another. What is a value chain?
ClearAction
DECEMBER 31, 2015
Highlights of Customer Experience Strategy Advice. Over the past year, I’ve written quite a bit about customer experience management strategy, including a six-part series about keys to success in the future. Here are 3 keys to getting it right: CXM infrastructure, CX champions, and CX momentum.”
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