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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

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The Contact Center WFO Market Is Transforming

DMG Consulting

The contact center workforce optimization (WFO) suite market, also known as the customer engagement management (CEM) segment, has a 20-year history of executing well in both good and weak economies. This reflects the new opportunities being opened up by the cloud’s more flexible implementation and financing model. billion, up 2.7

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6 Best Practices for Managing Volunteer Experience Programs for the Nonprofit Sector

PeopleMetrics

Customer Experience programs have become “table stakes” for enterprises looking to reduce customer churn and increase revenues through customer referrals and promoting their brand through word of mouth and social media posts. A central element of a true Customer Experience Management (CEM) program is “closing the loop”.

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How to Leverage Your ISO 9001 Customer Satisfaction Survey to Build an Enduring Customer Experience Program

PeopleMetrics

A faster and cheaper alternative that offers enduring value is to invite your customers to audit your quality system for themselves utilizing Customer Experience Management (CEM) software – a robust platform to create, distribute and analyze surveys yourself. Utilize CEM software. Print this article.