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Lesson #4: Text Analytics Is More Than A VoC Feature; It's An Absolute Must-Have

PeopleMetrics

Enter text analytics. No matter how you are listening to customers (solicited, unsolicited, verified, observed), the data you will ultimately collect will be one of two types: structured or unstructured. Machines (Text Analytics). Let’s dig into the value that text analytics provides.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer Experience Management Customer Experience Management (CEM, CXM) is tracking and understanding your customers’ experience, acting on that understanding, and closing the loop with the customer. The purpose is to convert unstructured text into meaningful structured data to support business analysis and decision-making.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Customer Experience Management Customer Experience Management (CEM, CXM) is tracking and understanding your customers’ experience, acting on that understanding and closing the loop with the customer.

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A to Z Guide to Customer Experience Definitions and Terms

Lumoa

Actionability Actionability is the result of analytics leading to concrete decisions and changes and actions within the company. Customer Experience Management Customer Experience Management (CEM, CXM) is tracking and understanding your customers’ experience, acting on that understanding and closing the loop with the customer.