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2020 Customer Experience: 20 Wishes

ClearAction

Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer. 18) Use CJM, UX, DX, CRM, etc.

CXM 120
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2020s Customer Value: 20 Wishes

ClearAction

Customer experience management (CXM) was developed in recent decades to increase customer lifetime value. CXM includes customer success, customer care, customer relationship management, etc. CXM must reflect CX holistically; otherwise it’s a misnomer. 18) Use CJM, UX, DX, CRM, etc.

CXM 90
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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

It encompasses activities such as customer retention, customer loyalty programs, customer feedback surveys, customer reviews and ratings, customer panel discussion groups, customer support services, and more. How a CSAT survey can look like. Image by Retently.

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Voice of Customer Maturity: Ultimate Guide

ClearAction

Even before the pandemic, non-customer-facing managers typically saw VoC as something unrelated to their work or revealing issues too big to tackle. On the positive side, managers are typically engaged in closing the loop with dissatisfied survey participants. Another hindrance to manager participation is VoC reporting.

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