InteractionMetrics

MAY 28, 2019

Qualtrics, the dominant survey software platform defines Customer Listening as, “a term that describes your customer’s feedback about their experiences”. That definition (while prevalent among customer feedback discourse) omits the crux of what Customer Listening is. Customer Listening: A Better Definition.

Mystery Shopping 40

Mystery Shopping Double-Barreled Question Unstructured Data Non-Profits 40

InteractionMetrics

JULY 22, 2019

Modern companies should streamline their customer feedback and link customer information to their surveys. The thing about these everything else touchpoints is that they’re not ‘surveyable’. Most importantly, mystery shopping enables you to compare how competitors handle similar scenarios.

Mystery Shopping 40

Mystery Shopping Hospitality Hospitality Healthcare 40

InteractionMetrics

JULY 22, 2019

Modern companies should streamline their customer feedback and link customer information to their surveys. The thing about these everything else touchpoints is that they’re not ‘surveyable’. Most importantly, mystery shopping enables you to compare how competitors handle similar scenarios.

Mystery Shopping 40

Mystery Shopping Hospitality Hospitality Healthcare 40