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The Future of Marketing: Automation and Predictive Analytics

SugarCRM

Marketing automation and predictive analytics are among those game-changers. Many CRMs have evolved into MAP platforms to enable automation across multiple marketing processes and channels. The best part about automation, however, is that it has opened the door to predictive analytics in marketing.

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Harnessing the Power of Generative AI in CRM

SugarCRM

In today’s business landscape, it’s hard to find an organization that operates without CRM tools, even in its primitive forms. However, with recent technological advancements, Artificial Intelligence (AI) and Machine Learning (ML) capabilities have become infused in all sorts of tools, and CRMs are no exception.

CRM 26
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From Reactive to Proactive: How Organizations are Using AI-Infused CRM to Level-Up CX

SugarCRM

But there still is a question: How can companies make customer data actionable to transition from a reactive to a proactive CX approach? Discover some insights in this article that will help you use AI CRM insights to grow your business and accelerate your CX efforts.

CRM 26