article thumbnail

The Future of Marketing: Automation and Predictive Analytics

SugarCRM

Marketing automation and predictive analytics are among those game-changers. Many CRMs have evolved into MAP platforms to enable automation across multiple marketing processes and channels. The best part about automation, however, is that it has opened the door to predictive analytics in marketing.

article thumbnail

Mastering Sales ROI in Manufacturing: Navigating Through a Sea of Data with Strategic Analytics and Reporting

SugarCRM

It can also help manufacturers: Assess risks Find trends Predict outcomes Evaluate customer satisfaction Enhance the decision-making process Types of Data Analytics There are various types of data analytics, each serving a different purpose. Below are some of the main types of data analytics.