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Avoiding Bot Biases in Customer Experience

Taylor Reach Group

In an early attempt to provide more targeted and personalized experiences for consumers, companies would invest in data mining programs that promised a competitive advantage. However, their ability to maximize insights from big data was only marginally successful; unfortunately, there were not enough hamsters to turn the wheel.

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Outbound Call Center Tips & Best Practices

Callminer

Use lead-centric data mining tools to boost outbound results by providing much-needed context for calls. Gleaning data from corporate websites, news, and social media activities is a good place to start. You can keep track of disparate channels of communication and feed it all into your CRM for easy referencing.”

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Call Center Software: How to Choose the Best Software (Tips & Best Practices)

Callminer

Make sure any call center software you consider is capable of integrating with your CRM, social networking tools, helpdesk software and even marketing tools. Contact center software has evolved as customers’ expectations and needs have shifted with the rise of mobile devices and social media. Social media.

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The Future of Marketing: Automation and Predictive Analytics

SugarCRM

By combining techniques from data mining, statistics and machine learning, marketing automation platforms—such as our very own Sugar Market—allow organizations to parse and find meaning in large amounts of customer data. There are literally thousands of buying signals outside of what you’d normally track in a typical CRM.